Response rate statistics have shown a mere 18% response rate to the first email sent, all the way down to 13% for the fourth. Response Rates: Ideal Number of Follow-ups Once you’ve crafted an email you love, save it as a template so you and your teammates can use it again. Let me know if you have any questions.
Wrap up in a way that feels natural to you and is sympathetic to your interactions with the recipient so far. What exactly do you want them to do? Did you provide a link to your website? Tell them so that you can get the best possible results. Make your call to action crystal clear and hard to resist. If you’re part of a marketing team or you’re a sales professional, try not to make the mistake of leaving it vague and ambiguous. Just reply “yes” if you’d be interested in getting some more information and I’ll send a couple of short docs over.Are you the right person to talk to about this? If I’m in the wrong place, could you point me in the right direction?.For example, if you’re trying to arrange a meeting, suggest a specific date and time (and place, if you’re arranging an in-person meeting). Make it easy for the email recipient to respond. There’s a link to a resource that will tell you more below, but it’d be great if we could also discuss your current needs so I can figure out exactly how might help you.įocus on the prospect here. We’ve just launched, and it could make a big difference to.could really help you and I wondered if you’d be interested in trying it out for a month or so (completely free, of course).I’d love to have a quick chat to find out if I’m right. could really help you more effectively.If this hasn’t changed since your previous email, remind them. Go on to explain the reason for your follow-up email in a manner that’s both direct and concise. If you’re not providing some sort of additional value, there’s very little reason to contact them and even less incentive for them to respond or care. Make it high quality and relevant to your recipient. You can easily get a number of follow-ups around these value-added offers. Opportunities for organic, natural interaction and follow-ups arise from offering them something valuable, be it a relevant physical item shipped to them, or a webinar, case study, template or other digital resources. Make it worth their while to open, click and respond. You should never send a follow-up without upping the ante and demonstrating your worth.Īvoid lazy follow-ups – ones where you’re simply “touching base” or “catching up” – that don’t add anything other than one more email in their inbox. Hope this doesn’t sound weird, but I saw that you read my previous email.I just wanted to follow up to see what you thought about.I just wanted to follow up on the email I sent last about.Even if your recipient draws a blank, they’re more likely to react positively to the follow-up if they’ve been reminded of the fact that they’ve heard from you before. Try to jog your recipient’s memory by opening your email with a reference to a previous email or interaction. To help you, we’ve included examples of what you might say in each section – the idea is that you can then link everything together into a custom follow-up email template. We’ve split writing a follow-up email into five sections. Mailshake’s Email Copy Analyzer provides real-time feedback and suggestions for improving deliverability and readability. Give your email subject lines the time and effort they deserve.
Those tiny sentences can make or break you: 47% of people open an email and 69% report it as spam based on the subject line alone. Remember that it’s important to test for the best subject line when following up.
FOLLOW UP UNREPLIED EMAIL SAMPLE HOW TO
Now that you know how important it is to follow up and how long (give or take) you should wait before sending each email, let’s go through how to write the follow-up email itself.
Jump-start your follow-up email strategy instantly with our proven email templates below. Very few prospects say “yes” to the first ask – or, for that matter, to the second, third or fourth. Unfortunately, in this case, our instincts are often wrong. Our instincts tell us that if someone hasn’t replied to our previous email, they’re not interested and will not like it if we bother them again. If the thought of writing a follow-up email makes you feel a little uncomfortable, you’re not alone.
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